Tyson Foods Inc., one of the world’s largest meat producers, has made the decision to discontinue the use of the label “No Antibiotics Ever” on certain chicken products, according to a report by The Wall Street Journal.
The poultry giant, known for its significant contribution to the food industry worldwide, will instead move towards labels that indicate “No Antibiotics Ever in the Chicken Feed or Hatchery.” This change in labeling strategy will affect a significant number of the company’s products and has the potential to reshape how consumers perceive and interact with the brand.
The decision comes amidst a changing landscape of increased regulation and consumer demand for transparency in food production. It reflects Tyson Foods’ commitment to provide accurate and meaningful information to consumers about their products.
The new labels will reportedly be used for products where antibiotics may have been administered to the chicken while inside the egg or for day-old chicks, which is a common practice in the industry. The move will ensure a more transparent communication about the use of antibiotics during the production process.
According to the WSJ report, Tyson Foods’ decision to adjust its labeling was also driven by a series of lawsuits filed by consumers and advocacy groups who claimed the company’s “No Antibiotics Ever” labels were misleading. Critics argued that Tyson’s previous label implied that the chickens were never exposed to antibiotics, even though the drugs might have been used during the earliest stages of the chicken’s life.
Tyson Foods’ change in labeling follows a broader industry trend towards greater transparency and aligns with regulatory standards. The U.S. Department of Agriculture (USDA) has strict rules for labels like “No Antibiotics Ever,” and Tyson Foods’ new labeling approach will provide a more precise reflection of their production practices.
“We believe in transparency and providing accurate information to our consumers,” a spokesperson for Tyson Foods said. “Our updated labels will more accurately reflect our practices and ensure we meet both regulatory standards and consumer expectations.”
The change in Tyson Foods’ labeling strategy will begin to roll out immediately and is expected to be completed by the end of the year.
Tyson Foods, founded in 1935, is one of the world’s leading producers of chicken, beef, and pork, as well as prepared foods. The company supplies retail and foodservice customers throughout the United States and approximately 130 countries.